TV show to promote farming as ‘cool’ for youth

by Maryanne Gicobi

A vegetable farm. A reality TV show, Don’t Lose the Plot, targets youth (Photo: File/Nation Media Group)

Four young farmers, two each from Kenya and Tanzania, are part of the first agriculture reality TV show, Don’t Lose the Plot, where participants will battle it out for a $10,000 prize. The show is an endeavour to change the perception of farming among Kenyan and Tanzanian youth in an effort to make agriculture a “cool” and viable career choice.